THE EFFECTS OF USING ARTIFICIAL INTELLIGENCE AND ROBOTIC IN LOGISTICS SERVICE PRODUCTION: AN APPLICATION IN 3PLS AND 4PLS

Background: The purpose of this study is to investigate how artificial intelligence (AI) and robotic awareness, perceived organizational support, and competitive psychological climate approaches relate to turnover intention. In the literature, studies on robotic awareness and turnover intention have been undertaken in a variety of industries. In this respect, this study aims to address the absence in the literature of research on logistics services providers. This study aims to help businesses understand how to retain employees and foster a more inclusive and supportive workplace.

Methods: The study utilizes survey information from 100 senior managers in the operations function of logistics service providers. The outcomes are obtained by modeling structural equations with SmartPLS. Data from the survey were gathered using the snowball sampling technique.

Results: The results of the research reveal the effect of artificial intelligence and robotic awareness on competitive psychological and turnover intention.

Conclusions: The study aims to explore the role of a competitive psychological climate and organizational support in mediating the relationship between AI and robotics awareness and turnover intention. We identify that awareness of AI and robotics has a considerable, favorable effect on the psychological climate of competition and turnover intention. We also find that the competitive psychological atmosphere has a substantial, favorable effect on turnover intention.

In addition, organizational support has been demonstrated to have a substantial, favorable effect on turnover intention. However, it was not possible to identify the mediating role of organizational support and the psychological environment of competition in moderating the association between awareness of AI and robotics and turnover intention. On the basis of the research's findings, suggestions were made.